The Challenge
Xantrex faced significant limitations with its Sitefinity website, including high licensing fees, limited flexibility, and an outdated structure that hindered performance. The client sought to switch to WordPress to reduce costs, improve usability, and unlock the potential for scalable, user-friendly features. The migration also involved complex tasks such as server migration, content restructuring, and redirecting hundreds of outdated links.
The Approach
Research
Conducted a thorough content audit to identify outdated materials and determine which content should be migrated to the new platform.
- Analyzed the Sitefinity architecture and identified pain points in the existing structure.
Strategy
- Planned and executed the migration from .NET-based Sitefinity to the open-source WordPress platform.
- Streamlined navigation and reorganized the site architecture to prioritize user-friendly content hierarchy.
- Implemented Advanced Custom Fields (ACF) and Custom Post Types (CPT) for modular content creation and improved searchability.
The Solution
Key Improvements
- Replaced Sitefinity’s rigid content types with WordPress Custom Post Types, including Industry Solutions, Case Studies, Customer Stories, News Releases, and Products.
- Created a document library CPT, enabling faster updates, better SEO, and user-friendly search capabilities.
- Integrated Advanced Custom Fields to empower content teams with customizable Gutenberg blocks for consistent branding and ease of use.
Features Delivered
- Optimized backend structures for effortless content management and updates.
- Designed an intuitive frontend to improve navigation and search functionality.
- Migrated over 700 outdated links with accurate redirections to ensure a seamless user experience.
The Results
Success Metrics
- Substantial cost savings by eliminating licensing fees and reducing developer overhead.
- Improved user experience through streamlined navigation and enhanced search functionality.
- Faster content updates and reduced instances of broken links, increasing operational efficiency.
Client Feedback
Xantrex successfully transitioned to a scalable, flexible WordPress website, achieving their goals of improved usability and cost-efficiency.
The Wrap-Up
The migration from Sitefinity to WordPress empowered Xantrex with a cost-effective, user-friendly platform that supports future growth. Advanced Custom Fields and Custom Post Types enhanced content flexibility, while optimized architecture improved user engagement and search engine performance.