The Challenge
PRCO required assistance in completing a WordPress education website after the original developer was unable to finish the project. The site, built with the Avada theme, faced severe performance issues that prevented users from completing purchases. Additionally, the project needed the implementation of a Learning Management System (LMS) to serve as an online education platform. The client had already invested heavily in the project and sought a solution to optimize the existing setup rather than starting over.
The Approach
Research
The existing website was audited to identify technical debt caused by bloated code and incompatible plugins.
- Performance improvements were prioritized within the constraints of the Avada theme.
Strategy
- Identified and resolved coding conflicts and plugin compatibility issues.
- Integrated LearnDash LMS to enable course creation, gamification, and certification functionality.
- Automated key processes to streamline user enrollment and fulfillment workflows.
The Solution
Key Improvements
- Optimized the Avada theme and cleaned up the codebase for improved performance.
- Integrated LearnDash LMS to provide course management, quizzes, and certificate programs.
- Developed custom WooCommerce and API solutions to automate:
- User enrollment in courses.
- Printing and shipping of course materials via Lulu.
Features Delivered
- Advanced Custom Fields (ACF) for easy creation and management of certificate program CTAs.
- A streamlined checkout process with an opt-in toggle for physical book purchases.
- API integration to automate print and fulfillment requests with Lulu.
The Results
Success Metrics
- Enhanced website performance, allowing users to complete purchases seamlessly.
- Automation reduced manual effort, improving efficiency and minimizing errors.
- Gamified learning and certificate programs increased user engagement and satisfaction.
Client Feedback
PRCO noted significant improvements in functionality and user experience, achieving their goal of creating a robust online education platform.
The Wrap-Up
The project highlights the importance of technical optimization and strategic implementation to transform an incomplete website into a fully functional and engaging platform. By addressing performance issues and automating key processes, the WordPress site now delivers a seamless experience for both administrators and users.