The Challenge
Georgia Auto Law required a modern WordPress website to replace their aging platform, with a focus on capturing leads and providing distressed users with quick answers. The goal was to create an intuitive user experience that guides accident victims from “collision to consultation” in under ten minutes, while addressing their need for immediate support and trustworthy resources.
The Approach
Research
Empathy-driven research was conducted to understand how accident victims would feel, what information they needed, and how they might interact with the website.
- Heatmaps and user recordings from the old website were analyzed to identify optimal placement for conversion points.
Strategy
- Simplified user journeys for two key user groups: Ready-to-Buy users and Top-of-the-Funnel users.
- Designed a mobile-first experience to ensure accessibility and ease of use on all devices.
- Integrated strategic landing pages and interactive features to support local search and lead generation.
The Solution
Key Improvements
- Designed a mobile-friendly interface with intuitive navigation and large buttons for common user actions.
- Created features tailored to user needs, including a persistent live chat, click-to-call/text options, and local landing pages optimized for search traffic.
- Developed a Support Center and Help Articles section to provide answers to common questions, building trust and goodwill.
Features Delivered
- Advanced Gravity Forms strategically placed at key points in the user journey to maximize conversions.
- A mobile-first menu and clear call-to-actions designed for quick access to critical services.
- Local landing pages targeted at geographic-specific searches to drive traffic and generate leads.
The Results
Success Metrics
- Increased lead conversions through well-placed contact points and streamlined user journeys.
- Improved mobile usability, ensuring users could easily connect with Georgia Auto Law on the go.
- Enhanced search engine visibility with local landing pages, attracting more qualified traffic.
Client Feedback
The Georgia Auto Law website delivered an exceptional user experience, aligning with the firm’s vision of providing timely support and generating qualified leads effectively.
The Wrap-Up
The Georgia Auto Law WordPress website was crafted to meet the urgent needs of accident victims while supporting the firm’s goal of lead generation. By focusing on user-centered design, mobile optimization, and strategic content placement, the website achieved a balance of empathy and functionality, helping users navigate their next steps confidently and efficiently.